Lucibello is not a typical travel company. As alchemists, rather than agents, we conjure up magical experiences in the world’s most beautiful locations. Each journey or occasion is unique, curated to meet the individual needs of people who appreciate our diligent attention to detail.
We relish a challenge. To us, no aspiration is too outlandish and no travel experience is out of the question. In fact, whatever the question, our response is ‘Of course.’
With our roots in Europe, we’re inspired by the beautiful light that illuminates Italy’s Amalfi Coast. Equally, the shimmering seas of the Caribbean and Indian Ocean remind us that light is a powerful force. At Lucibello, we aim to enlighten your life.
“WE CREATE IMMERSIVE TRAVEL EXPERIENCES BASED ON OUR OWN JOURNEYS AND INSIDE KNOWLEDGE. WHEN CHEVAL BLANC LAUNCHED A NEW PROPERTY, FOR INSTANCE, WE WERE INVITED TO STAY AND PROVIDE A PRE-OPENING REVIEW”.
JUSTINE PETRÉN – DIRECTOR, LUCIBELLO
PERSONAL TRAVEL PLANNER
Since establishing Lucibello back in 2006, Justine Petrén has seen how affluent travellers increasingly seek new aspirations and lifestyle goals. Under her guidance, Lucibello has met this growing need for personalised, meaningful travel experiences.
Justine speaks five languages – English, French, Spanish, Swedish and Polish – and she has a Masters Degree in Business, Economics, Marketing and Management from Stockholm University. Her A-Graded Masters thesis studied the subject of ‘Customer Satisfaction in Luxury Experiental Travel’.
Today, as Lucibello’s Personal Travel Planner, she puts these skills, along with flair and creativity, to good use. She also appreciates the importance of confidentiality, handling the travel requirements of several Forbes 500 clients with absolute discretion.
A. I love to travel, so why not work doing what you love? Seriously, as a discerning traveller, I found that conventional travel agents failed to treat me as an individual... they only offered ‘off-the-shelf’ travel plans. So I decided to set up a new venture... a travel consultancy that really gets to know its clients and creates unique experiences designed specifically for them.
A. Much more than that... a tailor-made lifestyle. To me, Lucibello is a philosophy as much as a travel enterprise. My dream is to help our clients share the emotions that I enjoy when I eat and drink with the locals, getting under the skin of an iconic destination. I’m a demanding guest with a hectic travel schedule that takes me to many sought-after global events... these personal journeys underpin my mission to give Lucibello clients fulfilling, life-affirming travel experiences.
A. Very well. Our clients appreciate the way we seek out the world’s very best hotels then enhance each visit by adding personalised extras that make the experience truly unique. Over the years, Lucibello has built direct relationships with the owners and senior managers of these hotels, allowing us to make direct reservations, rather than rely on computerised systems. As a result, our clients receive enhanced personalised service. And because I live the same lifestyle as Lucibello’s clients, I can make recommendations based on real, first-hand knowledge.
A. It was a natural progression from our personalised travel service. A few of our regular clients asked us to create wedding celebrations in elegant locations so we expanded our offer. We now create fantastic events totally tailor-made to our clients’ wishes.
A. Importantly, that affluent travellers increasingly seek new aspirations and lifestyle goals. They demand more meaningful experiences, as ostentatious luxury no longer satisfies. Lucibello is well placed to create these experiences, of course, as we turn our dreams into reality by journeying to the world’s most desirable destinations and sampling the delights of immersive travel for ourselves.
A. Because we’ll create unique, unforgettable travel experiences that surprise and surpass all expectations. Get in touch and discover how.